Tomorrow could be boring

I want my Miss Piggy Powder Compact right NOW! Hay-ah!

Perhaps it's a desire to be forever childlike and cute like the Japanese girls, or an attempt at denial over one's own age - or maybe just a simple nostalgia marketing trick - but it seems that various unlikely characters have been appearing on beauty compacts for a little while now.

Can't say who was the absolute trend-setter, but Paul & Joe's Disney make-up range must have been one of the first of the recent batch. Bambi face powder or, what is that, a tube of dog shampoo? No, it seems to be a hand cream. The star of the range surely has to be the skunk powder. You too can smell this good!

I've seen it sold in Harrods here in UK if you absolutely must get hold of some.

Recently, I spotted that the quirky make-up range Too Faced has decided to become super Smurfy - the blue characters have been chosen as the theme for a new make-up range. The creator of the range, Jerrod Blandino, is convinced that "Smurfette was the 'it' girl of the 80s generation". Yes. We were jealous until we went blue in the face.

MAC is also up to something - I've read that they will be launching a Hello Kitty line this spring. That seems suitably cute and appropriate, but their current special collection might raise a few more eyebrows. Would you consider Dame Edna your style icon? Not to say that the way in which her looks are applied is sloppy (she always looks excellent on stage), but the look is intended to be a send-up of an over-done drag-queen. And it fits the bill very well. I suppose MAC is a range with colours and textures fit for theatrical as well as everyday looks and maybe launching a Dame Edna range is in some ways a nod towards MAC's make-up artist roots. Since the Estee Lauder aquisition, we've had more "seasonal looks" and the sort of fluff you usually associate with a mainstream brand - not to mention MAC perfumes, which clearly indicate Lauder Group meddling (same happened to Bobbi Brown after they were bought by the Lauder Group - all of a sudden there was a perfume launch).

So with Dame Edna eyeshadows and lipsticks, MAC can teach us all how to send up your own customers, or if you prefer this interpretation, to pay homage to its own beginnings as a professional make-up line. Or if you think like me, you'll applaud them for doing something that gets all of us writing about them.

What I really would like to see now is a Muppet Make-Up range. Are you listening out there? You could have Animal deodorant (it brings out the animal in you), Gonzo concealer (hide your little beauty flaws) and a Miss Piggy Powder Compact (you too can be like the most glamorous pig in showbiz). Come on! It's not such a leap. There was even a Miss Piggy's Guide To Life back in the day.

On geeks, categorising and marketing

"The more I think about it, the more geeky I realise I am," I said to Timo today. Having just returned from Eastercon, it's no wonder I've not floated down to "somewhat normal"  yet.

"What, you're surprised by that?" Timo replied.

"No, what I mean is that there are a few things I'd always taken to be my little quirks, which I now realise are traits shared with many others. This sounds so naive, but I really didn't think that there'd be so many people for whom having complete sets of things, or having such sets categorised and organised in some specific way would be as important."

I'm not a collector; not exactly. There are very narrow areas in which I'd say it's important to have the set for its own sake. Mostly that happens to me with books.

Today, whilst dusting the shelves (and looking for Timo's copy of Coraline, which Neil Gaiman's comments during the Darker than Potter panel made me want to read), I spotted a pattern.

The book series for non-SF/Fantasy fiction, say, by a Finnish crime publishing house, are uniform in colour and typeface, but don't have numbers on the spines. Same goes for "modern classics" and, upon further inspection, all other mainstream fiction series we have knocking around. Hmm.

Whereas - most of the SF/Fantasy book series are numbered. Even "...best new SF" uses this device, even though it might have made sense to print the actual year for which these are meant to be the "best" collections for. Instead they've sequenced using numbers. And the numbers are big on the spine too; it'll be really obvious if you've missed one.

I wonder if this is a deliberate attempt by marketing departments to tap into the geeky tendencies of the target audience for these books. If it is, it's working and I'm impressed.

Something else that's impressed me - Neil's business sense and his ability to use it in subtle and effective ways. Coraline did get mentioned rather a lot during the con and what do you know; it's due to be released as a film soon.  And if you're quick, you can still download a free copy of  American Gods from his website (but expect to feel the urge to buy it afterwards - the sales of this book have gone up significantly since the freebie offer).

Someone asked Neil: "Since you record and sell audio books, does it bother you that these have been made illegally available via peer-to-peer download services?"

He replied by asking how many people in the audience had found their favourite author by buying a book they knew nothing about, apart from the blurb on the cover. Some hands went up. He then asked: "How many of you found your favourite author for free; through borrowing a book, or by some other means?" A forest of arms shot up.

"See?" said Neil.

By doing this sort of thing, he is clever on so many levels. Instead of demonising potential fans, he works with them. Instead of struggling upstream against the inevitable changes in how the market and technology is evolving, he swims with the current and uses it to his advantage.

I've got into the habit of listening to podcasts and audio books whilst sat at airports waiting for delayed flights, or trying to relax in uncomfortable hotel rooms. I found Stardust as an audio book on iTunes, narrated by Neil - and am now tempted to buy it. Can't decide whether it would be silly, considering I have it as an actual book (now also autographed; thank you very much!).

There is no way I'd use a peer-to-peer service, just in case you're wondering.