Flavour fail: man gloss

I recently acquired a nifty jumbo-sized Urban Decay Primer potion (which has become a must-have beauty staple). It came packaged with various other mini-sized products, one of which was a Pocket Rocket lip gloss. It's a lovely coral pink colour and I immediately smothered some on without further inspection because coral-pink is one of my favourite lip gloss shades on the planet.

To date, the only things I've known to go wrong with lip glosses are:

1) Brush fail: the old Bobbi Brown glosses had a hairy wand that exploded to something resembling a chimney-sweep after a few applications.

2) Ageing lipline fail: the gloss creeps up where it shouldn't.

3) Lipgloss-hair fail: repeat after me - "Thou shalt not wear lipgloss on a windy day."

Whilst I'm delighted to encounter make-up novelties after over 20 years of various degrees of make-up junkedom, this new surprise wasn't a pleasant one.

The gloss tasted strangely... savoury.

I looked at the packet. Apparently it was a "Timothy" flavour. A man-flavour? Slightly worrying.

It definitely reminded me of something other than lip gloss, but what? I hadn't encountered Pocket Rocket glosses before, so I checked the Urban Decay website. I read the description and thought: "Ah; they're a pisstake of those undress-the-bikini-clad model pens that used car salesmen would buy each other for office secret santa in the 80s. How clever."

This is from the product description:

"Undress our men with the flick of your wrist! Inside the cap of our custom tube is a photo of a yummy man.

And the gloss? This formula is so slick and cushiony, you would love it even in a plain ol’ tube. Each shade varies in opacity and finish, but all have a sweet crème brûlée flavor.

Tilt the tube back-and-forth to strip them to their undies! (We've even included front and rear photos.) Whether you swoon for a future senator or a tree-hugger, one of our men is sure to please you. Our guys make awesome gifts for bachelorette parties, baby showers, or b-days."

Here's the thing. They were going for crème brûlèe, but got McCoy's Flame Grilled Steak crisps instead. Everyone who has tasted steak and the aforementioned crisps knows that these crisps taste nothing like actual steak. Instead, they're flavoured with a fairly sweet, slightly burnt, smoky, umami savoury concoction that I find quite enjoyable when served on a ridged potato product. I don't actually like steak that much. 

I don't want to have gloop tasting of it stuck to my lips. When I realised what the flavour reminded me of I laughed out loud. It amuses me that some flavourist has got away with calling this crème brûlèe.

And it tickles my inner nerd that the McCoy's marketing department has long lead with a "McCoy's - Man Crisps" -campaign.

I imagined various scenarios where this gloss might have been put through a consumer test before launch.

"How did you like it, miss?"

"My boyfriend said I tasted yummy."

Comments

[pikkulaku]

Well, you know how it goes, men like women with some meat on them. Steak-flavored lipgloss is what you need to catch the alfa-male.

...Maybe it should be accompanied by some beer-scented parfum?

[Nukapai]

Well, now you say it, the company I work for manufactures a stout-shampoo...

[Romantic Guy]

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